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A LOCAL LOOK AT THE BIG PICTURE

It doesn’t matter how much a company spends on national advertising campaigns, consumers are still going to judge its brand by how clean the bathroom is at the nearest location.provides the only tool that helps big brands monitor the reputations of individual locations and compare conversations across different territories.

CONSIDER THE FOLLOWING:

%

of consumers in the U.S. said they’ve stopped doing business with a company due to a poor customer service experience.

%

of bloggers post opinions about products and brands.

%

of search results for the world’s top 20 brands are linked to user-generated content.

It’s increasingly clear

that brands’ reputations are being formed at the local level. But current Reputation Monitoring tools were built for the big picture; in other words, these products are effective at showing what people are saying about a brand like ‘Starbucks’, but they don’t provide insight into what people are saying about the Starbucks in San Francisco on the corner of Market St. and Powell.

glb

A BIRD’S EYE VIEW FOR NATIONAL BRANDS

Visibility determines if franchises are listed in all the places where people are searching, and whether the listings are accurate and consistent. Inconsistent listings lead to poor placement in search engine results.
Reviews from sites like Yelp, TripAdvisor, and Urbanspoon are broken down by rating in order to reveal which franchises and regions are excelling or underperforming.
Social media activity such as Facebook Likes, Twitter followers, and Foursquare check-ins can be charted to detect signs of growth or stagnation at different locations.
Mentions on websites, blogs, comment-streams, and Twitter are automatically analyzed and sorted by sentiment.

DIG DEEPER WITH ROLL-UP REPORTS

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