A LOCAL LOOK AT THE BIG PICTURE
It doesn’t matter how much a company spends on national advertising campaigns, consumers are still going to judge its brand by how clean the bathroom is at the nearest location.provides the only tool that helps big brands monitor the reputations of individual locations and compare conversations across different territories.
CONSIDER THE FOLLOWING:
It’s increasingly clear
that brands’ reputations are being formed at the local level. But current Reputation Monitoring tools were built for the big picture; in other words, these products are effective at showing what people are saying about a brand like ‘Starbucks’, but they don’t provide insight into what people are saying about the Starbucks in San Francisco on the corner of Market St. and Powell.